Wednesday of USCFW '14 was our Student Designer Showcase. Our theme was a floral ethereal theme with flowers and barely-there pastel tones. The show is a competition where 6 students design their own capsule collections, show them down the runway in front of our judges and compete for the title. Yoanna House, America's Next Top Model Winner Cycle 2 was a judge as well as Debbie McDaniel. During the judges' deliberation, USC's male a cappella group The Carolina Gentlemen performed a few songs for the audience. The audience also tweeted their favorite designer and collection for our "Crowd Favorite" award. My roommate, Miss South Carolina United States Mae Ann Webb was our host for the evening. Molly McNutt was our overall winner. Student vendors like Tank Top Tuesdays and To Be Bright set up booths in our Style Lounge to sell their products. We had a packed house! All of our seats were filled and more were standing along the perimeter. It was a great event and I was happy to contribute to it.
Thursday was our Finale Show and our last day of Fashion Week. The show continued on with the ethereal theme, but with a woodland nymph twist. Our finale consists of eight local retailers that each show eight of their favorite spring looks. The Student Designer Showcase winner, Molly McNutt, was also featured in the beginning of the show. Yoanna House was our host for the evening. Boutiques like Handpicked and Entourage set up booths in our Style Lounge along with campus representatives from ASOS and College Fashionista. Each retailer provided coupons for gift bags to be given out to guests. A silent auction is set up with various items from our retailers from gift cards to hand bags. Scholarships are handed out to exceptional Fashion Board members and we gave our advisor Dr. Boggs well deserved recognition and a bouquet of flowers. We also had another amazing turn out from guests and press for our Finale Show. It was the perfect way to end USCFW and it couldn't have happened without our amazing Executive Board. I am so happy to be apart of an amazing organization. (You can find my beautiful roommates strutting their stuff down our runway!)
USC Fashion Week has come and gone once again. It was stressful, ethereal and wonderful at the same time. With the help of our amazing members, retailers, press, vendors and advisors, USCFW '14 was a success. Here's a breakdown of the rest of the week's events:
Tuesday was our Symposium event. We found three amazing panelists to speak to us about their journey through the industry. Whether they were a designer, brand or boutique owner, they had something to offer each of us. We had Rip Scott, owner of Alta Gracia Apparel, the leading company in living wage apparel based in the Dominican Republic; Debbie McDaniel, owner of Revente in 5 Points and huge contributor to the local women's shelter; and Jeff Plotner, co-founder and designer of Brackish, a one-of-a-kind line of bow ties made exclusively out of hand picked animal feathers. Brackish bow ties have been seen most recently on the Oscars red carpet by Bill Murray and by Jack Nicholson. Columbia's own Anne Postic was the moderator for the evening. The panelists talked about how they got there, where they hope to be, the effects of social media and the importance of being a good person.
Photos by: Katherine Herndon Photography and Emily Greenwell
Yesterday was the first day of USC Fashion Week. This week long event is put on by a student organization I'm apart of called Fashion Board at USC. Day 1 consisted of a kick off event in the middle of campus, followed by a Doggie Fashion Show with the Humane Society. As VP of PR for Fashion Board, I think I am now developing carpal tunnel for the amounts of live tweeting I've been doing.
The kick off even is a way to get students aware of Fashion Week and what we're doing. We give out freebies like koozies, pins, mirrors and mini sewing kits. What? We're Fashion Board! Tee shirts from years passed are sold for $2, this year's FW shirt is sold and tickets are sold for our two fashion shows later in the week at a reduced rate. Members are flinging fliers out left and right and it got aggressive at times. Just sayin'. It's just one big party! Our DJ was playing music (a lot of Justin Timberlake!) and it was a great way to start what can be a stressful week. Here are a few pictures from the kick off:
This year's USCFW tee shirt was inspired by Alexander Wang's Spring 2014 Ready-to-Wear collection. Runway to Reality!
Later yesterday evening was our annual Doggie Fashion Show. We partner with the local Humane Society, dress up 16 dogs in tutus or bow ties, strut them down our runway and try to get them adopted into their forever home.
Seventy Six and Sunny, a great cover band of USC students, performed for the show. My lovely roommate Amber Lily hosted the event for us. She gave information about each dog as the walked down the runway. We had many local news stations and student broadcasters there conducting interviews and snapping photos of the dogs.
The event was B.Y.O.D–Bring your own dog. If you were a student with a pup, we wanted to see them! The Humane Society provided a great gift basket loaded with your furry friend's favorites and it was awarded to the best dressed dog brought by a guest. Look below to see our winner.
Some of these photos are my own. The rest can be found on our Fashion Board Facebook and were shot by members Katherine Herndon, Hannah Rome, Ida Garland and Emily Greenwell.
I obviously brought my sweet angel pretty girl Molly out to the event. I couldn't find an outfit in her size, shocker, so I let her borrow one of my dresses. Unfortunately, she wanted to roll all over the grass causing grass stains and tears. Oh, well. She was too cute in it. Flower necklace made by Gabriella Herstik.
Side note: even though I'm not the biggest Beyonce fan, I imagine Molly strutting around all day with a continuous "Now, now, now a diva is a female version of a hustla, of a of a hustla" playing.
Tonight is our Symposium followed by a Student Designer Showcase on Wednesday and our Finale Show on Thursday. Check back for more USCFW '14 coverage!